“Reasonable consumers, including Plaintiffs and Class Members, value these claims for important reasons, including the belief that they are safer and healthier than alternative products that are not represented as organic or one’s that are made with goodness.” General Mills uses a “cute bunny as a mascot” on the products, along with a “Bunny of Approval,” and the phrase “Made with Goodness!,” according to the class action lawsuit.
It says General Mills markets to the health-conscious consumer, and states its products don’t contain artificial flavors, synthetic colors, or preservatives, when they actually do contain the harmful chemicals. The lawsuit names 23 Annie’s brand mac and cheese products as containing these chemicals, including its organic varieties. The lawsuit says phthalates are “dangerous and harmful chemicals when consumed”, especially by pregnant women and kids. The lawsuit was filed in New York federal court Thursday by Plaintiff Shelby Franklin, who alleges Annie’s parent company General Mills knowingly concealed that its mac and cheese products contain chemicals known as phthalates. Annie’s mac and cheese products may come with a “Bunny of Approval,” but the bunny appears to approve of harmful chemicals, according to a new nationwide class action lawsuit.
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